SpectraLinear Inc., a supplier of sequential solutions for consumer, computing, embedded applications and communications markets, announced the launch of PC EProClock, the world's first non-volatile programmable PC clock series.
Ilhan Refioglu, president and CEO of SpectraLinear, said: "Our programmable technology enables system designers to achieve high signal integrity, optimize timing margins and performance, improve manufacturing margins and reduce EMI." All of these have the best power consumption and cost structure of the same kind.
By combining non-volatile configurability with first-class clock generation capabilities, PCE ProClock system board designers using SLI enjoy unprecedented benefits. This effective structure enables designers to achieve optimal compliance and clock signal integrity in a timely manner; historically, this has been achieved through redesign of equipment and/or boards, which ultimately affects work plans for weeks or months. PC EproClock enables products to be quickly marketed by shifting from the usual six to eight weeks offered by competitive devices to an updated configuration that can produce samples in a few days.
Card designers effectively implement high-quality clock signals because PC EProClock quickly compensates for time-consuming design parameters, such as impedance matching, up/down time, skew and phase shift, differential clock matching, and other signal integrity issues that often impede compliance and performance. In addition, PC
EProClock can control these parameters strictly through non-volatile programming ability, and ultimately improve the system margin test. At the same time, the clock components available for immediate production can maximize manufacturability.
Elie Ayache, Vice President of Subdivision Marketing and PC Clock Business of SpectraLinear, said: "Currently available PC system clock devices provide limited, volatile programmability, and most often require engineers to perform board operations to meet stringent compliance and signal quality requirements. SpectraLinear ingeniously combines non-volatile EProClock technology with a robust multi-PLL clock generator to provide the world's first non-volatile programmable PC clock for card designers with the highest configurable level.
Mainly designed for notebook computers and mobile/wireless applications, the SL2874x PC clock series consumes less than 10 milliwatts (mW) per PLL, which is about half the power consumption of a typical PLL.
Because of its inherent high signal quality and programmability, the product is very suitable for servers and a wide range of embedded applications. This includes office automation, robots, data communications, automobiles, security systems, storage and so on.
As one of the hottest and most promising IT technologies nowadays, the rapid development of embedded technology is undoubtedly one of the most interesting events. On September 25, 2008, the 2008 International Embedded Tour Exhibition (RTECC), co-sponsored by China Grid and RTC Group, ended its tour in Beijing, Shanghai, Chengdu and Xi'an, ending with a great deal of popularity. In this exhibition, many manufacturers in the embedded field have demonstrated the latest products and technologies, promoted the company's core concepts, and tried to promote the company's in-depth development in the industry through interaction with participating engineers. This exhibition provides a platform to promote products, technology, solutions and marketing concepts, so that more target customers have the opportunity to understand their advantages and help enterprises occupy a favorable position in the competition.
Based on the vigorous development of China's industrial economy, the participants generally expressed optimistic expectations for China's embedded market. Faced with our interviews, they express their own opinions, interpret their understanding of embedded products, technology and market with their unique opinions, constantly tap the potential strength of the company, and broaden the application areas of products. As an important member of the embedded field, it is precisely because of their continuous efforts that the embedded technology has flourished today. Today's embedded technology is no longer what it used to be. As Ma Yue, the technology manager of GE Fanuc Intelligent Equipment, said, the concept of embedded technology has been greatly expanded. It is no longer confined to the electronic industry, it has penetrated into every corner of our lives. But the development of science and technology is endless. What surprises will be brought to us by the elites in embedded field in the future? Let's wait and see.
Linghua Technology - Expanding Embedded Product Platform to Meet the Requirements of Harsh Environment
Linghua Technologies used to focus on industrial applications. In March this year, Linghua Technologies acquired 100% ownership of Ampro Company in the United States, thus further expanding its embedded platform market. Xue Zhinan, director of Linghua Science and Technology Industry Computer Products Division, believes that the acquisition of Ampro has brought at least two important changes to the company. First, it is conducive to expanding the U.S. market. Before that, Europe and mainland China were the main markets for its products. In the future, it will undoubtedly help Linghua products enter the market with Ampro's advantages in the U.S. market. Secondly, it expands the embedded product line. Ampro was founded in the United States in 1983 and formulated such as PC104/PC104 Plu. S and EBX specifications are the leading embedded manufacturers in the industry. The development and application of their core technology in the reinforced wide-temperature products complement Linghua's shortcomings in the high-end product line, thus forming a complete embedded product line from the industrial level to the reinforced level and then to the military level, bringing customers more choices.
Industrial and military embedded products are very different. Xue Zhinan said that military-grade products are extremely demanding on the environment. They have limitations on water-proof, dust-proof, acid-proof, temperature, seismic, impact-proof and electromagnetic interference suppression. Ampro's products have undergone strict checks from design, material selection to finished products to ensure that each finished product can perfectly meet the strict requirements of temperature, shock resistance and impact. For example, the operating temperature range of its strong products ranges from - 20 ~ + 70 C, and the operating temperature range of super-strong products ranges from - 40 C to + 85 C. It is suitable for applications in aerospace, military, transportation and other fields.
This year, Linghua's military-grade products include Ruff System 800, ReadyBoard830, CoreModule800, a high-performance PC with PCI104 specification, and ETX620, a low-cost and low-power Geode LX modular computer. In addition, Mr. Xue Zhinan believes that embedded products will be more miniaturized in the future, towards low power consumption, high reliability, higher storage capacity and integrated wireless functions.
Yanhua Technology-Relying on Product Planning Platform to Realize One-stop Customer Service
As the leading manufacturer of global electronic platform services, Yanhua integrates network technologies, computer platforms and customized services, which are the driving force of innovation in the e-era, to provide fast service for customers and help them to quickly push their products to the market. It can provide more than 1000 products and solutions for embedded network platform, network service and three business areas of computer and industrial automation.
Speaking of customized services, Ms. Xiao Jianping, product manager of Yanhua Technology Embedded Products Group, pointed out that Yanhua defines customization as a single application for a particular customer. It not only embodies in hardware, but also in software, such as BIOS and operating system, which can provide corresponding customized functions. Through the combination of hardware platform and existing software, Yanhua hopes to provide one-stop service for customers, solve the problems faced by customers in product application, and provide a better platform for customers'product planning.
Xiao Jianping pointed out that the embedded industry, like other industries, sells products and services at the same time. Because customers of embedded products usually face secondary development and system integration, the sales of products depend on technical support. Yanhua's greatest advantage is that it can provide corresponding technical support and services while providing products. At present, the number of service personnel in Yanhua has exceeded the number of sales personnel, is a product and service oriented company.
In the field of industrial control and embedded system, Yanhua has two development priorities. The first is the modularization of products, and the second is the customization of products. These two types of products face different customer groups. Customized products are aimed at top-level users with large demand. For small and medium-sized users, Yanhua provides modular products to meet their different needs.
At present, the application of Yanhua embedded products mainly concentrates on the middle and low-end areas. Because of the specificity of embedded products, users pursue the stability, reliability and low power consumption of products, and usually do not choose high-performance products. But Xiao Jianping emphasized that Yanhua will quickly import high-end products while maintaining its leading edge in the low and middle-end areas.
Talking about the cooperation with Microsoft, Xiao Jianping said that the strong combination of the two provides convenience for customers. Yanhua has the strength of software technology support. While selling operating systems, it can also provide customized software services for customers.
Xiao Jianping pointed out that many top international equipment manufacturers are now transferring their production and R&D bases to mainland China, which is good news for Yanhua. First of all, these customers have a large scale, large demand for products, strong technical strength, and also attach great importance to cooperation with other large factories. Yanhua can use its global technology and sales resources to cooperate with them. Secondly, local leading manufacturers will find more reliable in the process of continuous development and growth. Customers, Yanhua will also be one of its goals; in addition, the domestic demand of national construction will also be a major driving force to promote the development of Yanhua embedded products.
Aixun Technology: From RISC to x86, Low Power Products Realize Technological Innovation
Environmental protection is one of the hot topics in recent years. In the past, in order to achieve high efficiency, higher power consumption is inevitable. In recent years, Intel, AMD and Weisheng have launched low-power products. In response to this trend, Aixun has developed a series of low-power products for energy-saving industries, such as solar power generation, wind power generation and intelligent life.
For example, in the field of industrial control, the design of embedded products is still mainly based on plug-in mode, and there are few battery-powered designs similar to notebook computers. With people's attention to environmental protection and the development of Internet and wireless network in recent years, there is a new application demand: using X86 platform to design and develop the embedded system powered by batteries.
Traditional battery power supply systems mostly adopt RISC architecture, the main feature of which is power saving. However, the software compatibility of RISC platform is poor, and the development and coordination are complex. It requires designers to spend a long time to complete the product design and marketing. Relatively speaking, X86 platform has good compatibility, complete peripheral support and is easy to develop. But its disadvantage is that it consumes more electricity, which affects the stability of product design.
However, with the development of IC design and semiconductor technology, Ascent believes that it has the possibility of transition from RISC to x86, and pioneered the PICO820 Intel Atom Pico-ITX embedded motherboard. PICO820 is a 100 *72mm miniature x86 motherboard. It supports all the functions required by independent computers, including display, network and operation. It can run Windows XP, Linux and other operating systems normally. Mr. Zhou Jingyi, Product Manager of Embedded Computer Platform of Aixun Technology, said: "The transition from RISC platform to X86 platform will be one of the trends in the future, and now there is such demand. Taking the automotive computer as an example, because of the closeness of RISC architecture, when developing a personalized product, it may have missed the best time to market, which creates an opportunity to replace RISC architecture with X86 platform. In the future, Aixin will develop toward low power consumption, high stability and even mobile computing products, such as the development of vehicle-based and hand-held embedded products based on X86 platform.
Extensive Science and Technology - Promoting Product Sales with Solutions and Achieving Mutual Benefit and Prosperity with Customers
As a manufacturer specializing in OEM and ODM services, iBase has great advantages in R&D, production and sales. Its main products include single-board computer motherboard (SBC), embedded computer motherboard, adapter card, network application platform and digital monitoring system (DVR), which are mainly used in automation, communication, network, military, medical and monitoring fields.
Wide range of science and technology products are positioned in the mid-high-end market, and currently perform well in military, power and medical fields. Gao Cao, manager of iBase East China District, said that at present, the military industry is vigorously developing the equipment carried by individual soldiers, which needs energy supply. Because of the high power consumption of such equipment in the past, it needs a large battery pack and has a large weight. The power consumption of iBase's new products is very low, which makes the battery pack volume decrease rapidly. The burden on the soldiers was greatly lightened. In the aspect of power, the serial communication products of extensive science and technology adopt unique technology and have high stability. On the medical side, iBase products are concentrated on equipment used in high-end wards.
Gao said frankly that although the main board of a wide range of products is the motherboard, it can not survive if it is only the motherboard, so the motherboard is the carrier of a wide range of products, more in the form of design schemes. By submitting the scheme to users, customers can realize the scheme by themselves, and avoid competition with customers, so as to achieve business. Mutual benefit.
Wide area can maintain long-term cooperation with customers, there are two main factors: the first is the stability of product quality; the second is that wide area can quickly provide technical support for products, greatly shorten the time of product listing, help customers seize the market, and products are not easy to copy.
Gao said that the TV Kanban will be a development direction of iBase in the future. The product consumption in this field is large, but the competition will be relatively fierce. Faced with this situation, iBase will not compete with its competitors in the price field, but will use its R&D strength to launch some special programs to ensure a certain market. Share. In addition, we will not give up the extensive technology in some traditional industries. For example, in the numerical control industry, with the upgrading of the numerical control industry, new market demand has emerged, and the large area will strive to benefit from it.
Talking about the advantages of products, Gao said: First of all, the industrial control industry is characterized by the difficulty of product replacement, so customers pay more attention to the reliability and stability of products, almost all of the products are sheet-shaped, with high stability; second, the design style of iBase products has consistency, which is conducive to helping customers. In addition, there is an advantage of market protection, which greatly safeguards the interests of partners. At present, extensive science and technology investment in R&D is very large, of which R&D personnel account for 20% of the total number. Half of iBase's products are customized and complement each other with standard products.
In terms of industry prospects, Gao believes that integration and miniaturization will be the development direction of embedded industry. In the future, the number of applications of such products will be more and more, and the application field will be more and more extensive. As the backbone of the industry, iBase will continue to implement embedded system solutions to promote the further development of the company.
LabVIEW Graphical Platform Accelerates the Prototyping of Embedded Systems
Unlike embedded products provided by chip manufacturers and card manufacturers, NI provides a graphical system design platform, LabVIEW. NI technology market engineer Tang Min said that by integrating algorithms and hardware I/O, the greatest advantage of this graphical development platform is that it can help engineers quickly build embedded system prototypes. Engineers can use a unified LabVIEW platform to program real-time and multi-core processors, FPGAs, digital and analog I/O ports and more embedded hardware. Using LabVIEW and NI to reconfigure I/O (RIO) devices or NI CompactRIO platforms, embedded system prototypes can be created quickly and conveniently.
The increasing complexity of embedded systems and the pressure of product launch time greatly increase the pressure of "one design success" of embedded systems, which in turn promotes the need for rapid, efficient and reliable system-level verification, and the need for System Prototyping is growing. The excellent performance of FPGA, such as high performance, reconfigurable, input and output, parallelism and real-time, makes it an ideal tool for prototyping verification of embedded systems. Tang Min said that the LabVIEW FPGA module provides a graphical development environment for the FPGA chip on NI RIO hardware. Using the LabVIEW FPGA module, engineers can develop the FPGA program through LabVIEW on the host running Windows, then compile and download it to the hardware of the FPGA. Using LabVIEW FPGA module, we can customize hardware I/O and on-board processing functions without first mastering hardware design knowledge or VHDL, so as to accelerate the prototyping process of embedded system. This graphical programming model allows more engineers and scientists to use their expertise to develop embedded applications. Tang Min emphasized that for embedded systems with certain complexity, the prototype process is very important, which is a necessary step to ensure the success of design and accelerate product launch. NI graphical development platform is widely used in communication, automobile, biomedicine, energy, environment, industrial equipment, military and other fields. For example, China Seismological Bureau (CEA), the government agency responsible for national earthquake prevention and disaster mitigation, has chosen the building health monitoring solution developed by NI partner CGM, which is based on NI LabVIEW and NI CompactRIO platform to monitor the building health of six newly constructed super-large buildings. The six landmarks include the Beijing National Stadium (Bird's Nest) and the China National Aquatic Sports Center (Water Cube), the two main venues of the 2008 Beijing Summer Olympic Games.
For the current hot spot of embedded industry - Multi-core technology. Tang Min believes that LabVIEW has unique advantages in multi-core development. Because there are several difficulties in multi-core processor programming, especially in multi-threaded programming: first, parallel thinking, such as identifying which tasks can be executed at the same time; second, the creation and management of threads. Many traditional programming languages require a new set of functions or structures to create, synchronize, and unlock threads, which means an increase in workload. Debugging multithreaded programs in C++ is considered a nightmare by many programmers. At the same time, developers also need to consider which resources can not be shared among parallel code segments, such as files, memory, hardware and so on, otherwise it will lead to resource conflicts and contention. LabVIEW provides an ideal programming environment for multi-core processors because it provides an intuitive environment for creating parallel algorithms. Its data stream programming concept can directly visualize parallel applications. LabVIEW automatically multithreads parallel LabVIEW programs, and it can assign threads to specified processor cores. It can also automatically balance the thread load to take advantage of the advantages of multi-core architecture to achieve better system performance. LabVIEW real-time module can support task allocation of multi-core processors in real-time or embedded systems, and achieve better performance in deterministic systems, so that multi-core processors can play a performance advantage in embedded real-time systems, and help developers enter the era of multi-core embedded systems in a real sense.
Portwell - Trust Intel and Be Trusted by Customers
Portwell (Beijing Rui Chuan Xin Tong Technology Co., Ltd.) has a history of cooperation with Intel dating back to 1996. It is one of the founding partners of Intel IACPP (Intel Applied Computer Platform Provider), and has become an important member of Intel ECA (Embedded & Communications Alliance). On this tour, Portwell demonstrated several products based on Intel's latest technology.
WADE-8067, a brand-new Mini-ITX motherboard, is a star product. It uses Intel GM45 high-speed chipset and can carry Core 2 Duo dual-core processors with 45 nanometer process. Its special design supports various display interfaces. It can achieve dual independent display functions through VGA, DVI, LVDS, TV-Out and HDMI interfaces. In addition, it can expand the third display interface through PCI-E to meet the needs of more product applications. In addition to diversified I/O design, WADE-8067 Portwell has built-in Intel Trusted Platform Module (TPM) and High Resolution Multimedia Interface (HDMI), which effectively guarantees information security.
Another embedded motherboard NANO-8044 uses Intel Atom processor Z510/Z530 and Intel SCH US15W integrated chip, which is said to be the company's first NANO-ITX standard embedded motherboard. Compared with Mini-ITX 170*170mm size, NANO-8044 size is smaller, only 120*120 mm, and only consumes 10W at full load. It is easier to meet the needs of small motherboard and fan-free system.
Portwell believes that professionalism and focus are very important in the field of embedded systems. Based on this belief, Portwell has achieved lasting cooperation with Intel. There are many hardware vendors using Intel architecture to develop, but only a few of them are recognized by Intel technology in the early stage of the product. Portwell is one of them. Therefore, when Intel released the chipset designed for embedded devices, Portwell almost simultaneously announced the use of the entire hardware system designed by the chip, such as the cooperation of ATOM and Tolapai series this year, which enabled them to gain more initiative in market time.
From Pentium to Core 2 Duo to Atom and Tolapai, Portwell has always had full confidence in Intel and himself. For Intel's Tolapai processor, which integrates the functions of North-South Bridge, Portwell is looking forward to it all the way, and demonstrates many advantages of the network application platform based on this technology.
Mr. Liu Renhao, Vice-President of Portwell Technology, said that Portwell has unique technology and experience in industrial computers because they attach great importance to developing special products according to different market demands. For example, when Intel launched Tolapai, a SOC product, it almost completed most of the architecture integration. But Portwell, based on its years of experience in the field of network security platforms, has made more elaborate and customer-friendly designs in the scalable part. One of the biggest differences between Portwell and other competitors is to focus on the differences in market demand to develop special products.
Mr. Liu's use of "nutritious food" to describe Portwell's products also illustrates to some extent the company's persistent philosophy. The so-called "may not be tasty but good for your health" nutritional food is just like Portwell's strategy of sticking to the quality of products and services instead of fighting for low prices. It is this persistence that has earned Portwell more and more trust.
North China Science and Technology: Low Power Consumption, High Performance and High Cost Performance
After 17 years of development, the products of North China Science and Technology have been extended to CPU card, embedded industrial motherboard, industrial chassis, integrated workstation, network security hardware platform and other fields. They have been widely used in POS, game console, automobile electronics, mobile devices and other fields. At present, they are popular digital Kanban, digital public. Notice also has a lot of applications. According to Mr. Zhou Ji, General Manager of North China Science and Technology, as a local industrial control enterprise in mainland China, its strong domestic R&D force, its ability to control production and perfect after-sales service system make it a leader in the domestic industrial control industry. At present, 30% of the company's products are exported overseas.
Zhou Ji believes that the product features of low function, high performance and high cost performance make it have a strong competitive advantage. At present, based on Intel Atom platform, North China Science and Technology has developed the world's first 945GSE+Atom N270 embedded motherboard MI-945S. The size of the motherboard is 170mm*170mm. The motherboard adopts ATX architecture and Intel 82945GSE+ICH 7 chipset. It has DDRII SO_DIMM slot with maximum support of 1GB, two USB 2.0 and one Mini PCIE, with ultra-low power consumption of 2.5W 。
ARBOR - Promote a more open platform to meet the different needs of customers
In this embedded tour, ARBOR focuses on its new HMI2.0 platform. In an interview, Mr. Wu Jinliang, director of ARBOR China Automation Group, said that HMI2.0 is an open platform, which can work with multiple operating systems such as Windows XP/XPe/CE and Linux. With the support of OPC server, hardware communication can be realized without driver, which saves time and cost for users. In addition, the past HMI is developed on PC Base platform. If the problem of using PC Base HMI crashes, the data being processed will disappear. HMI 2.0 incorporates ARBOR's exclusive Smart Data Recovery (SDR) patented technology, which enables data backtracking if power fails suddenly. Wu Jinliang said: "HMI is going to be open, and the open architecture is not only on software, but also on hardware, which makes it easier for users to use HMI products."
When asked about the greatest advantages of ARBOR products, Mr. Wu confidently listed a series of advantages for us: high reliability, greater openness, more tolerant commonality, low power consumption, thinner, more concise. With the diversification of customer requirements and enhanced interaction with customers, ARBOR is subdividing solutions according to their requirements to make products closer to customers. Customer requirements vary widely. How to keep products up with customers'changing needs is the biggest challenge ARBOR faces. ARBOR insists on a one-stop process of production and R&D, and its ODM and OEM can well meet its needs in the face of customer requirements.
Regarding the market prospects, Yang Hu, HMI regional manager of the company, said that ARBOR hopes to become a leading manufacturer in the embedded field through hard work, and to achieve remarkable development in the mainland through the production and R&D of one-stop services, so as to occupy a leading position in the system industry.
In our interview, Mr. Wu Jinliang mentioned the word "openness" more than once. He said: "Embedded systems will be more open in China and in the world. We can't close the trend of products because of the interests of manufacturers themselves. Only by integrating technology, customers and downstream partners can we achieve this goal. Creating more value and realizing the symbiotic sharing of benefits is also the reason why ARBOR wants to make OPC server more open.
QNX - Transparent Development, New Version Bring New Interface Enjoyment
QNX provides middleware, development environment, real-time operating system software and supporting services for high-end embedded field. Talking about the development of QNX, Mr. Huang Qingzhong, General Manager of QNX Software System Agent, Singapore Power Technology Co., Ltd. (Shanghai Representative Office), said that QNX has realized the transformation from traditional operation Department in the past year. With the help of Adobe Flash, a new and easy-to-operate graphical interface has been realized. At the same time, QNX is committed to exploring local third-party partners and establishing a broader cooperative relationship, so as to deepen understanding of customer needs and explore the market.
Transparent Development
On September 12, 2007, QNX announced that the source code of its QNX Neutrino real-time operating system would be opened under the new hybrid software authorization mode. This means that starting with the QNX Neutrino microkernel, the public can use the source code of QNX without paying for it. This will enable the development of QNX customers and community members to market quickly and control the fate of the software independently. Customers and community members can view QNX published development plans and updated source code on the website, and work with QNX software designers to monitor product development, error modification and open code modification.
QNX believes that today's division of business and open source models has become obsolete. Therefore, the hybrid software mode that makes development more transparent has been introduced to absorb the essence of business and open source mode. The new hybrid software model implies three cross-cutting strategies: easy to develop, loyal to business and beneficial to the public. Transparent development is the main manifestation of easy development. Transparency of source code will enhance users'enthusiasm for development and help users achieve the ultimate goal of profitability.
New Graphics Suite Based on Adobe Flash
In response to the demand for graphical interface for portable devices and automotive computers, the latest version of QNX provides a practical new design solution to speed up the creation of graphical user interface for embedded devices and improve its performance. Combined with the powerful functions of Adobe Flash Lite 3, the new QNX Aviage graphics suite allows software designers to create and implement the entire user interface using Adobe Flash, and has rich multimedia functions of QNX Neutrino Real-time Operating System (RTOS). With Adobe Flash Lite 3 and Flash player compatible video, developers can create fascinating interfaces. Mr Huang Qingzhong said: "The new graphics suite is one of the important features of the new version of QNX software. QNX will help companies that want to make their device user interface more intuitive and sensitive and lighten the burden on end users to accelerate innovation."
Developing Science and Technology: Keeping up with Market Demand and Exploiting Emerging Market
Founded in 1992, Yanyang Science and Technology has strong strength in embedded single-board computers, LCD tablets, medical tablets, industrial computers, industrial chassis, integrated workstations, industrial LCD displays, firewalls and related accessories. At this RTECC, Mr. Wu Zhengrong, Vice President of Sales, Yanyang Science and Technology China, explained in detail the development of Yanyang Science and Technology in the field of embedded system. He said that Yanyang's products will first follow Intel's policy in accordance with Intel's development trend, and then focus on key industries to develop products of the specifications required by the industry.
Speaking of the advantages of Yanyang, Wu Zhengrong believes that one of the advantages of Yanyang is to provide one-stop service from planning, design, production, marketing to after-sales service. In addition, R&D has a strong strength, R&D staff accounted for about 25% of the total number of employees. It is worth mentioning that R&D is very complete in information technology. Employees can understand the development stage of all products through the information system, while customers can track the current status of orders in real time by inputting the order number into the R&D order system.
In the aspect of after-sales service, we should make full use of information sharing and establish a problem-solving database. Once the problems that have been solved before appear, we can give customers a quick answer. At present, Yanyang has sales offices in Beijing, Shanghai and Shenzhen. Each office has technicians. After understanding the problems, technicians can immediately contact Suzhou Maintenance Technology Center to solve customers'problems as quickly as possible.
The products are mainly used in medical equipment, multimedia self-service terminals, game consoles, traffic intelligence and automation. Wu Zhengrong pointed out that because the embedded industry can not walk in the front of the market, to carry out market development strategy is to follow the needs of the industry. With the continuous innovation of customer equipment, the products will also develop.
Over the past few years, Yanyang has been in a stable state of development in the mainland market, but its sales performance in mainland China and the overall performance of Yanyang, the proportion is not large, and there is still a certain distance from the expectations of the headquarters. But R&D has already purchased office space in the Mainland, and plans to set up R&D centers in the Mainland, relocate some R&D personnel from Taiwan to combine with local talents, achieve rapid technical support and after-sales service, and develop products that meet the requirements of the Mainland market.
Mr. Wu Zhengrong made an objective analysis of the development of China's market. He believes that the Chinese mainland market has begun to implement new standards for environmental protection and emission reduction, eliminating some seriously polluted industries, for which the embedded industry also needs to make corresponding strategic adjustments. At the same time, while maintaining the existing advantages, research and development will also focus on emerging industries, steadily and steadily improve performance.
American Parallel Computer Company: Take advantage of system building to seize the embedded market
As a provider of software and hardware solutions for high performance real-time computers, Concurrent Computer has been dedicated to providing innovative and customized solutions for more than 40 years. Its core products include Redhawk real-time Linux operating system, PowerMax real-time UNIX operating system, NightStar debugging and analysis development kit.
At the 2008 International Embedded Technology Tour, Concurrent brought us some new information and embedded product technologies. In an interview, Chairman Ruqing, the chief representative of parallel company, said that the development of multi-core CPU provides a good premise for Concurrent to enter the embedded market. Because parallel company adopts symmetrical multi-processing system, with multi-core embedded hardware platform, it is possible to transplant Concurrent's operating system to multi-core embedded flat. Serve customers on stage. According to Xiruqing, the advantage of parallel companies lies in their control over multi-CPU, multi-core, flexible symmetric multiprocessing. In addition, the development tools of parallel companies have a long history in the industry. Speaking of the company's future development direction, Xi Ruqing said that parallel companies are gradually positioning themselves as software companies. At present, parallel companies have many partners in China, but most of them are limited to the market and sales channels. The purpose of his exhibition is also to communicate with local embedded card manufacturers and further develop cooperation. Xiruqing also revealed that Parallel has launched cooperation with GE in the embedded field in the United States to provide better products and technical support to customers worldwide.
In terms of technical support, parallel companies are mainly realized through three levels. First of all, we will choose strong partners and agents, who have strong technology research and development and support capabilities, and can solve most of the problems faced by customers. The second level is to provide support to users through technical staff of local offices, including pre-sale problem solving, system solution building, after-sales system installation and so on. And these support is based on the third level of technical support - technical support from the U. S. mainland channel unblocked.
Xi Ruqing gave a positive answer to the question whether to consider setting up a factory in China. Faced with competitors'products with price advantages, some Chinese users are planning to set up R&D centers and factories in China in parallel, based on cost considerations and the fact that more and more customers want stronger local support, but he also said that this is definitely not a case. What happens in one move.
For the Chinese market, Xi Ruqing is not without regret. The Chinese market is very big, but the competition is very fierce, and competitors continue to pour in. In such an environment, it is very important to have a good grasp of product positioning and its own advantages, in addition to paying attention to technical support. In this regard, parallel companies will spare no effort to provide products to meet the needs of Chinese users to ensure a favorable position in the embedded market.
GE Fanuc Intelligent Device-Investing in Embedded Technology to Further Expand China's Market
GE Fanuc Intelligent Device has launched many new products and solutions from 2007 to today, typical of which is the introduction of new products and technologies in VPX industry. VPX is a leading industrial bus in the world, and GE is very interested in this kind of product. Ma Yue, technical manager of GE FANUC intelligent equipment, pointed out that it is a consensus of the industry to replace the original DSP chip with CPU in the development environment of semiconductor. Taking the company's DSP230 products as an example, he gave us a detailed introduction: "The characteristics of DSP 230 are that there are four 8641D processors on the motherboard of a VPX 6U, which are equivalent. Running at the same time in 8 CPUs, not only can CPU use, but also equivalent to 8 high-performance DSPs to do data operations. Therefore, the product of DSP 230 has a competitive advantage in the field of high-speed and high-performance applications. At present, domestic users have been buying and using this product. I believe it will replace VME or CPCI in 10 or 5 years.
Speaking of the advantages of GE Fanuc compared with other products in the same industry, Ma Yue believes that GE Fanuc has three advantages: VPX is the first to introduce VPX 3U standard in the industry, first to use AFDX in China and to provide local support. GE Fanuc has arranged 6 technical support in China to meet the needs of Chinese users for local support, which greatly improves the efficiency of users.
Ma Yue also pointed out that compared with GE's global sales, its performance in China is relatively small, while that in the United States and Europe is larger. The reason is that local users prefer to use low-end products to solve problems within 3-5 years, while the cost of high-end systems is relatively high, and the affordability of some local users is limited, so the opportunities are relatively small. In this regard, GE Fanuc has also made some new strategies, introduced some low-end products, including server-level, IPC-level products and modular products, so as to improve the competitiveness of the Chinese market. GE is currently mainly providing products, but there will also be some industry-oriented solutions. Now GE Fanuc has been able to provide full-line solutions for the LCD industry. In the future, GE Fanuc will also be inclined to cooperate with users in the solution mode to further expand the market.
Ma Yue emphasized that the concept of embedded system has been greatly expanded nowadays. It is no longer confined to the electronic industry, but has been applied in the fields of oil, natural gas, water, liquid crystal and so on. GE Fanuc will devote its energy to proposing industry solutions in the future. At present, the military industry is GE sales performance is relatively fixed area, each year is more balanced, but if the demand for faster growth, we must explore new markets.
development of embedded technology products in China, Xu said that China has changed from traditional processing manufacturing to equipment manufacturing. There are many fields of application of embedded products, such as intelligent transportation, military industry, urban safety, petroleum, electricity and so on. Diversified demand makes the civil PC unable to meet the diverse needs of embedded industrial control field. These demands are manifested in the demand for heat dissipation, humidity, vibration, impact and so on. Xu Yin talked about the fierce competition in the field of embedded products, CIC Intelligent Union seeks breakthroughs in the competition, implements the differentiation strategy of small batch diversification, and provides customized solutions by modularization of building blocks according to the needs of customers. The advantages of CCIU are mainly embodied in speed, professionalism and economy. He further explained that CICC could complete the product listing in one month. Because of its rich experience, CICC Intelligent Union can ensure the reliability of products and help customers save costs from various angles. After detailed understanding of customers'real needs and system environment, it can comprehensively analyze and help customers get the best cost-effective product solutions. He adds that speed actually reflects economy.
Xu Xun said that the future embedded field will enter a period of development, and the market will be further subdivided, especially in the field of transportation, which will develop very fast, such as monitoring, control, transmission, communication, multimedia system, intelligent transportation, information security, intelligent terminals and so on. He also disclosed to us that, although the time for China Intelligent Union to enter the embedded field is not very long, it is still confident to enter the international market, among which, relying on a good architecture is a key link, such as using the core module of Congatec to add its own structural floor design. The most important thing is to win with high cost-effective product solutions.
At present, the business of China Control Intelligent Union is concentrated in North China. Compared with Taiwanese counterparts, Xu Yin admits that Taiwanese counterparts have developed very well in the embedded field. The advantage of China Control Intelligent Union is that they have a better understanding of the mainland market and a better grasp of the market in terms of sales and culture. CICC wisdom alliance hopes to have greater development in the process of learning from customers and peers.
Accent Hongda - Segmenting the Market, Multi-Series New Products to Compete
Grantech Technologies Co., Ltd., a Taiwanese industrial control manufacturer, presented a series of distinctive products at the exhibition, including industrial control long card, Mini-ITX motherboard, series of embedded motherboards, UFP fan-free tablet computer, vehicle-specific fan-free embedded UFO machine, etc.
The latest Intel Q35/Q965/945GME and other high-end long cards of Accent Hongda adopt PICMG 1.0 architecture. Mr. Li Qingfeng, general manager of Accent Hongda, said that Q35 long cards would become the mainstream and gradually replace Q965 or 945GME long cards, playing its functional characteristics in high-end applications such as industrial automation, intelligent transportation, financial automation and power. In addition, with the rapid development of PCI-E technology and the gradual elimination of ISA technology, the new PICMG 1.3 specification emerged as the times require. In this regard, Ascent Hongda also has the corresponding product launch.
Among the products on display, the choice of several mainstream processors and chipset technologies is fairly uniform. Asked how to choose between Intel, AMD and Weisheng, Mr. Li analyzed that AMD products consume low power, but sometimes have poor software compatibility; Weisheng consumes relatively high power, but has its own characteristics in media broadcasting, which is convenient for differential analysis; while Intel products consume relatively the highest power, but when it comes to it. The popularity of the Chinese market is unparalleled, it has a very complete product line. Aixin Hongda will make choices according to the characteristics of its products, such as the Atom processor launched by Intel around April this year. Its main features are low power consumption, small size, and oriented to mobile Internet devices (MIDI). Therefore, Aixin Hongda seized the market opportunity and introduced the financial automation designed with Mini-ITX specification. SYS76833VGA, a special motherboard for chemical terminals.
At the same time, Mr. Li said that in the embedded field, it is very important to remain alert to the emerging hot applications. For example, in the multimedia advertising machine market (Digital Signage), noting that more and more multimedia advertising has replaced print advertising, Accent Hongda realized the broad prospects of this market. They have used AMD690G, AMD780G and Intel GM45 to design high-end products, while low-end products are also designed with Wilson chipsets. In the future development, Accent Hongda will always provide complete functions, good cost performance and customized services as the main demand, pay close attention to the market, in order to meet the challenges and opportunities brought by technological innovation.
Moxa-Integrating Serial Port Advantages to Develop Embedded Products
Moxa has introduced embedded products since 2003. Compared with its prominent reputation in the field of serial communication, Moxa is still in the stage of development in the field of embedded. Moxa also hopes to further enhance the popularity of embedded products, focusing on promoting their applications in power, transportation, environmental protection and other industries.
Dai Xiaojing, the company's product sales engineer, said that Moxa's embedded products provide five-year quality assurance, which is rare in the industry. Behind this commitment is Moxa's consistent pursuit of quality. Moxa has the advantage of providing reliable and stable products. In addition, Moxa integrates its advantages in serial port into embedded MCU products, which have high efficiency and high technology level. In terms of software support, because many computer manufacturers only provide hardware platforms, users need to spend a lot of time tailoring the operating system and corresponding software tools. Moxa has a special software team in Taiwan, which can help users tailor the operating system and complete the work of the software part, thus saving a lot of customers. Time.
Moxa's technical support is divided into three levels: the first level is the technical support provided by R&D and technical support personnel located in Taipei City; the second level is that Moxa has its own branches in three regions of mainland China, each branch has technical support; in addition, Moxa adopts the agent sales model in mainland China and its agents. It can also provide corresponding technical support.
At present, standardized products account for more than 80% of Moxa's products, but Liang Xiaojing also said that Moxa plans to provide customized services for representative industries.
Speaking about future development plans, Liang Xiaojing said that Moxa would capture the special needs of the industry and be more responsive to the needs in product design so as to increase its share in the industry. At the same time, Moxa will also consider working with third parties to provide targeted products for some industries.
Moxa attaches great importance to the development of embedded field, for which an embedded company has been set up to carry out business. As there are many demands for customization of embedded systems in China, how to respond quickly to customers'needs is a test Moxa needs to face. In response to this situation, Moxa is also making some strategic adjustments to provide customized services for some customers with certain industry representations.
Liang Xiaojing believes that customization will be a trend of embedded development, and the reliability of products will be further improved. The good environment of mainland China and the development of emerging industries are a great opportunity for Moxa. Moxa will seize this opportunity and gain a larger market share.
Swissbit-Understanding the Chinese Market and Winning the Marketing Strategy Step by Step
Swissbit, Europe's largest independent DRAM module and flash maker, demonstrated its NAND flash products and COB module products at the Embedded Tour. Since then, China's embedded market is likely to add another strong competitor. Mr. Tommaso Rand, Swissbit's sales director, said that Swissbit's products are mainly for commercial and industrial purposes, and can cope with harsher environments, longer life and higher reliability than products used in PC and consumer markets. Unlike many manufacturers, Swissbit products are more persistent in order to help customers save the cost of replacing parts. At present, Swissbit is the only manufacturer that uses Chip-On-Board (COB) to produce flash modules. This process makes its products have better sealing and safety. As a manufacturer focusing on high-end products, Swissbit products are widely used in telecommunications, security, energy, medicine, aviation, industrial computers, the Internet, automation, transportation and other fields. In the Chinese market, its products have good industry penetration in specially industrialized computer, automation and transportation.
Unlike many exhibitors who have worked hard in the Chinese market for many years, Swissbit's exhibition is more investigative. At present, the company's products in China are mainly sold through a European partner to complete. The company's R&D centers are located in Germany and Switzerland, with factories in Germany. The closest sales center to China is Japan. Swissbit's office in Japan has been set up for more than four years. Now Japan has become a bigger sales market than the United States. Mr. Tommaso Rand is eager to extend Japan's advantage to China. The purpose of this visit is to further investigate the Chinese market and see if it meets expectations. Tommaso Rand maintained the European rigorous style regarding the company's prospects in the Chinese market. He said: It is not yet certain that this is the best time to enter China. We need to make a practical investigation to determine whether the Chinese market is the same as we imagined and then take the next step. Swissbit also made a further decision after investigating Japan for a long time. For China, Swissbit may launch market activities by choosing to find partners or establish a joint venture. As for whether to set up R&D centers or even factories, it is necessary to observe the market for a period of time before deciding. Speaking of the biggest problem facing us, Mr. Tommaso Rand stressed that "the biggest problem at present is to choose partners, which will take a long time. It is very important to find the right and suitable partners." Statement: The original content of this website, if you need to reproduce, please indicate the source; the copyright of the content (articles, pictures, videos) and other materials reproduced by this website belongs to the original website. If we adopt articles or pictures which are not open to you and fail to confirm with you in time to avoid unnecessary economic losses to both parties, please contact us by e-mail in order to take appropriate measures promptly. Welcome to submit, e-mail: editors@eccn.com.
National Instruments (NI) 2008 "NIDays Global Graphic System Design Festival" China Station successfully concluded on November 18 in Shanghai International Conference Center. More than 600 engineers, 11 well-known test and measurement enterprises at home and abroad and more than 20 industry media attended the meeting. Focusing on the theme of "Engineer's Olympics - Green Application, Science and Technology Sharing", this NIDays Technology Festival presents the perfect combination of green application and technological innovation to the participating engineers in an all-round way through five major themes, 18 technical lectures, more than 40 kinds of case deduction and new product exhibition.
As an industry technology event held in China for the tenth consecutive year, NIDays has gained authoritative fame and recognition in the industry. Engineers and researchers gather together to get the latest technical information, share unique application cases, know more peers or experts, and charge for future work - making NIDays a user's own festival, which is the original intention of NI activities.
The keynote address of the NIDays 2008 event runs through the overall situation with macro industry trends and emerging user applications. By introducing "Science and Technology Innovation and Engineer's Responsibility", this paper expounds the responsibility of engineers to quantify and solve problems, and the vision of NI to support and encourage innovation for a long time. In addition, NI engineers also introduced NI's continuous innovation and latest technology demonstration on modular I/O, multi-core technology, FPGA and other hardware and software platforms. After that, the whole day's meeting started from five major themes and 18 lectures. Through the combination of lectures and demonstration areas, the latest concepts, technologies and applications were delivered to engineers from different application areas.
Every year NIDays is committed to becoming a user's festival, so that users can enjoy the fun of technology while sharing technology. In order to set off the theme of this year's "Engineer's Olympics", in addition to the award-winning articles displayed in the user's essay collection exhibition area, a "Hi-tech Olympics recreation area" has been set up in the venue. Through NI graphical programming software LabVIEW, NI data acquisition board, NI-Real Time and NI-FPGA and other products, a number of scientific and technological entertainment projects have attracted many engineers personally, and become a fashion stage to show their personal style. In the closing ceremony, the award ceremonies of "User's Essays" and "Hi-tech Olympics Amusement" drew a successful conclusion to the whole event.
NI has always adhered to the concept of "innovation". After relying on the concept of "virtual instrument technology" and based on the test and measurement industry, NI continues to help engineers achieve efficient integration and innovation of test, control and design with the core of graphic system design based on LabVIEW. Nowadays, facing increasingly serious global energy and environmental problems, NI will work with engineers to build green applications in a consistent way of technological innovation to improve human life.
